The Logo (that’s not a logo)

The Logo (that’s not a logo)

When is a logo not a logo? Apparently when it’s Adobe’s new logo (that officially isn’t a logo). And it’s a pity, because we think it’s better than the old/current logo design. Recently Adobe started to use a new combined version of their ‘Mark’ the stylised Adobe ‘A’...
Back to the Future

Back to the Future

Pepsi has unveiled it’s visual identity, including a change of logo. Time flies, their current design is 15 years old. The logo and visual identity leans heavily on the brand’s 125 year history, and it’s previous heritage logos. The design has a retro...
Oomi takes flight!

Oomi takes flight!

We were delighted to see the new identity for Oomi finally revealed at the Holiday World Event in Dublin’s RDS. Oomi is the evolution of Unique Japan Tours – founded by Darina Slattery, and drawing on 20 years of experience in the bespoke luxury travel...