by Adrian Crilly | Sep 20, 2023 | Blog, Thoughts
Packaging plays a crucial role in attracting consumers and creating a strong shelf presence for a product. At Crilly & Wardell we ensure that your packaging has great shelf presence by considering several key factors. First we focus on creating a visually...
by Adrian Crilly | Aug 20, 2023 | Blog, Thoughts
Good branding can become a vital asset for a business in several ways: Differentiation: A strong brand helps a business stand out from its competitors. It creates a unique identity and positioning in the market, making it easier for customers to recognize and remember...
by Adrian Crilly | Aug 18, 2023 | Blog, Brand Identity Design, Brand New & Shiny
The Natural History Museum’s rebrand by Pentagram and Nomad will try to bring on board a new generation of nature lovers. To mark its upcoming 150th anniversary, London’s Natural History Museum has undergone a complete rebrand. A more contemporary visual identity...
by Adrian Crilly | Aug 18, 2023 | Blog, Typography
Microsoft is replacing Calibri – its default font with a new sans-serif typeface APTOS, created by Steve Matteson. Inspired by 20th century Swiss typography, APTOS is the result of a search by Microsoft for a suitable candidate over the last few years. Microsoft...
by Adrian Crilly | Jul 25, 2023 | Blog, Thoughts
As technology continues to advance at an unprecedented pace, the integration of artificial intelligence (AI) into various industries has become inevitable. The design world is no exception, and it’s natural for us designers to wonder about the potential impact...
