by Adrian Crilly | Apr 21, 2023 | Blog, Brand Identity Design
A graphic design system, also known as a design system or a style guide, is a collection of guidelines, rules, and standards that define the visual and design elements of a brand or product. It serves as a reference for designers, developers, and other stakeholders to...
by Adrian Crilly | Mar 31, 2023 | Brand Identity Design, Brand New & Shiny
Pepsi has unveiled it’s visual identity, including a change of logo. Time flies, their current design is 15 years old. The logo and visual identity leans heavily on the brand’s 125 year history, and it’s previous heritage logos. The design has a retro...
by Adrian Crilly | Mar 29, 2023 | Blog, Brand Identity Design, Thoughts
Let’s get one thing out of the way first – We. Love. Paper! In a world increasingly dominated by digital media, it can be easy to overlook the importance of print in visual communication. However, print remains a crucial medium for conveying information,...
by Adrian Crilly | Mar 29, 2023 | Brand Identity Design
It’s what we do! Minimalism has become a popular trend in branding design in recent years, with many companies opting for simple, clean designs that focus on key elements rather than being cluttered with excess information. This minimalist approach to branding...
by Adrian Crilly | Feb 28, 2023 | Blog, Brand Identity Design, Brand New & Shiny
This is Nokia Finnish telecom company Nokia has just launched it’s new logo to remind us all that it does not just make mobile phones anymore. Nokia’s new focus is on networks and industrial scale digitalisation, which is a departure from their traditional...
by Adrian Crilly | Feb 10, 2023 | Blog, Brand Identity Design, Thoughts
A strong brand is one of the most valuable assets that a company can possess. A brand represents the identity of a company and helps differentiate it from its competitors. It is a combination of a company’s name, logo, design, and messaging that creates an image...
