by Adrian Crilly | Jul 7, 2023 | Blog, Brand New & Shiny
WeWork has launched an update of their visual identity by creative studio Franklyn. While at first glance it has retained the essence of the old mark, the typography has been completely overhauled, and to our eye anyway, the result is a more cohesive and legible...
by Adrian Crilly | Jul 3, 2023 | Blog, Brand New & Shiny
When is a logo not a logo? Apparently when it’s Adobe’s new logo (that officially isn’t a logo). And it’s a pity, because we think it’s better than the old/current logo design. Recently Adobe started to use a new combined version of their ‘Mark’ the stylised Adobe ‘A’...
by Adrian Crilly | Jun 30, 2023 | Blog, Brand Identity Design
Logo design is the art and process of creating a visual symbol or mark that represents a brand, company, organisation, or individual. It is a crucial aspect of brand identity and plays a significant role in shaping how a business is perceived by its target audience. A...
by Adrian Crilly | Apr 24, 2023 | Blog, Brand Identity Design
Refreshing a brand can be a daunting task, but with the right approach, it can be a rewarding and effective way to stay relevant and appeal to new audiences. Here are some steps you can take to approach your brand refresh: Define your objectives: Start by identifying...
by Adrian Crilly | Apr 24, 2023 | Blog, Brand Identity Design
There are several key traits to look for when trying to identify a good creative designer: A strong portfolio: A good designer will have a portfolio of work that demonstrates their skills and creativity. Look for a variety of projects that showcase their ability to...
by Adrian Crilly | Apr 24, 2023 | Blog, Brand Identity Design
Typography plays a crucial role in logo design, as it helps to convey the brand’s message and personality. Creative typography can make a logo stand out from the crowd, making it more memorable and recognisable. Here are some of the reasons why creative...
