by Adrian Crilly | Jul 25, 2023 | Blog, Thoughts
As technology continues to advance at an unprecedented pace, the integration of artificial intelligence (AI) into various industries has become inevitable. The design world is no exception, and it’s natural for us designers to wonder about the potential impact...
by Adrian Crilly | Jul 7, 2023 | Blog, Brand New & Shiny
WeWork has launched an update of their visual identity by creative studio Franklyn. While at first glance it has retained the essence of the old mark, the typography has been completely overhauled, and to our eye anyway, the result is a more cohesive and legible...
by Adrian Crilly | Jul 5, 2023 | Brand Identity Design, Thoughts
Shaping Brands and Captivating Audiences In the vast sea of brands and businesses, a well-crafted logo has the power to rise above the noise and leave a lasting impression on consumers. A logo serves as the face of a brand, representing its values, personality, and...
by Adrian Crilly | Jul 3, 2023 | Blog, Brand New & Shiny
When is a logo not a logo? Apparently when it’s Adobe’s new logo (that officially isn’t a logo). And it’s a pity, because we think it’s better than the old/current logo design. Recently Adobe started to use a new combined version of their ‘Mark’ the stylised Adobe ‘A’...
by Adrian Crilly | Jun 30, 2023 | Blog, Brand Identity Design
Logo design is the art and process of creating a visual symbol or mark that represents a brand, company, organisation, or individual. It is a crucial aspect of brand identity and plays a significant role in shaping how a business is perceived by its target audience. A...
