Brand New(s)
The Beauty of Sustainable Packaging
The cosmetic industry, globally and in Ireland has long been associated with excessive packaging, often resulting in significant waste and environmental damage. However, as sustainability becomes an increasingly important concern for consumers and businesses alike,...
Packaged to succeed…
Packaging plays a crucial role in attracting consumers and creating a strong shelf presence for a product. At Crilly & Wardell we ensure that your packaging has great shelf presence by considering several key factors. First we focus on creating a visually...
Good Branding = Vital Asset
Good branding can become a vital asset for a business in several ways: Differentiation: A strong brand helps a business stand out from its competitors. It creates a unique identity and positioning in the market, making it easier for customers to recognize and remember...
New look for Natural History Museum
The Natural History Museum’s rebrand by Pentagram and Nomad will try to bring on board a new generation of nature lovers. To mark its upcoming 150th anniversary, London’s Natural History Museum has undergone a complete rebrand. A more contemporary visual identity -...
Hello Aptos – Bye-bye Calibri
Microsoft is replacing Calibri - its default font with a new sans-serif typeface APTOS, created by Steve Matteson. Inspired by 20th century Swiss typography, APTOS is the result of a search by Microsoft for a suitable candidate over the last few years. Microsoft...
The Rise of AI in Design: What Do Designers Have to Fear?
As technology continues to advance at an unprecedented pace, the integration of artificial intelligence (AI) into various industries has become inevitable. The design world is no exception, and it's natural for us designers to wonder about the potential impact of AI...
Logo refresh for WeWork
Lovely logo refresh for Wework by Franklyn design studio.
The Power of Logo Design
We have become increasingly averse to branding bullshit, and trendy logos that have no soul, no meaning. Eye-candy isn’t nearly enough. We search out meaning and purpose, a logo design with a story to tell, a brand with its own hopes and dreams. We want a brand with a soul.
The Logo (that’s not a logo)
When is a logo not a logo? Apparently when it’s Adobe’s new logo (that officially isn’t a logo). And it’s a pity, because we think it’s better than the old/current logo design. Recently Adobe started to use a new combined version of their ‘Mark’ the stylised Adobe ‘A’...
Logo Design in a nutshell
Logo design is the art and process of creating a visual symbol or mark that represents a brand, company, organisation, or individual. It is a crucial aspect of brand identity and plays a significant role in shaping how a business is perceived by its target audience. A...
How to approach your brand refresh
Refreshing a brand can be a daunting task, but with the right approach, it can be a rewarding and effective way to stay relevant and appeal to new audiences. Here are some steps you can take to approach your brand refresh: Define your objectives: Start by identifying...
How to spot a good creative designer
There are several key traits to look for when trying to identify a good creative designer: A strong portfolio: A good designer will have a portfolio of work that demonstrates their skills and creativity. Look for a variety of projects that showcase their ability to...