Brand New(s)
The importance of creative typography in logo design
Typography plays a crucial role in logo design, as it helps to convey the brand's message and personality. Creative typography can make a logo stand out from the crowd, making it more memorable and recognisable. Here are some of the reasons why creative typography is...
Web designer v web developer
Web designers and web developers are two different roles in the process of creating a website. Web designers focus on the visual and aesthetic aspects of a website, including the layout, color scheme, typography, and user experience. They use design tools such as...
What is a Design Style Guide?
A graphic design system, also known as a design system or a style guide, is a collection of guidelines, rules, and standards that define the visual and design elements of a brand or product. It serves as a reference for designers, developers, and other stakeholders to...
Logo design in Ireland
Logo design is an integral aspect of branding and marketing, and it plays a crucial role in creating a unique identity for businesses in Ireland. A well-designed logo can help businesses stand out from their competitors and convey their values, mission, and vision to...
How to raise your company profile through creative branding
Time for Lift-off! Brand design is a powerful tool for elevating your company. It's not just about creating a logo or a pretty website; it's about developing a comprehensive visual and emotional identity that represents your company's values, mission, and personality....
Back to the Future
Pepsi has unveiled it's visual identity, including a change of logo. Time flies, their current design is 15 years old. The logo and visual identity leans heavily on the brand’s 125 year history, and it's previous heritage logos. The design has a retro feel, nodding...
The importance of print
Let's get one thing out of the way first - We. Love. Paper! In a world increasingly dominated by digital media, it can be easy to overlook the importance of print in visual communication. However, print remains a crucial medium for conveying information, conveying...
Minimal Brand Design
A minimalist approach to branding is particularly effective when it comes to conveying a brand’s message and values to consumers. Here are a few reasons why simplicity is so important in minimal brand logo design.
Nokia Logo – Brand New & Shiny
This is Nokia Finnish telecom company Nokia has just launched it's new logo to remind us all that it does not just make mobile phones anymore. Nokia's new focus is on networks and industrial scale digitalisation, which is a departure from their traditional association...
You need to have a good brand strategy (but you probably don’t)
A strong brand is one of the most valuable assets that a company can possess. A brand represents the identity of a company and helps differentiate it from its competitors. It is a combination of a company's name, logo, design, and messaging that creates an image in...
Oomi takes flight!
We were delighted to see the new identity for Oomi finally revealed at the Holiday World Event in Dublin's RDS. Oomi is the evolution of Unique Japan Tours - founded by Darina Slattery, and drawing on 20 years of experience in the bespoke luxury travel sector. We have...
SAP Landscapes New Identity
We are delighted to see SAP Landscapes launch their new identity. Crilly & Wardell have been working with the guys in SAP Landscapes and Islandbridge Brand Direction on a complete re-brand. Better spaces - The core message behind the new identity is that each...