WeWork has launched an update of their visual identity by creative studio Franklyn. While at first glance it has retained the essence of the old mark, the typography has been completely overhauled, and to our eye anyway, the result is a more cohesive and legible wordmark – yet still unique and quirky.
Simple, bespoke crafted typography – Always a winner for us.
See here video from Wework on the new visual identity launch…