Introducing Turas Mobility Services
Turas is a joint venture between Vinci Highways and Abtran, set up in 2019 under contract with Transport Infrastructure Ireland (TII) to operate improved freeﬂow transactions and customer services on Dublin’s M50 ring road motorway from 2020.
Both parent companies have a strong track record in innovation and customer service, Vinci as a world leader in mobility and tolling services, and Abtran as a leader in Ireland for business process management.
Brand Positioning for Turas:
Through its mobility services, Turas is the Guide & Protector who provides swift, easy and safe passage to all who travel across the M50 and beyond.
Our design solution presents a stylised ‘T’ whose overall shape hints at Mercury’s winged cap, then detailed with a graphic pattern representing the ﬂow of data and trafﬁc. This iconic ‘T’ is paired with clean yet distinctive text for Turas and Mobility Services. Orange as a combination of red and yellow, a warm vibrant colour that conveys energy and innovation. It is less intense or aggressive than red but can be used in a similar fashion to grab attention and highlight the design.
Crilly & Wardell, working closely with Islandbridge Brand Direction, led the roll-out of the new brand across all channels and touchpoints.
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