In 2019 Crilly & Wardell began work rebranding Paper Assist, transforming it in to a digital age brand, and positioning them to re-introduce itself to the Irish creative community.
One of the considerations that arose in the creative brief was the ability to cleanly cut out the PA mark in the paper samples. The simple yet bold design system and fresh, honest tone of the brand projects’s Paper Assist’s authentic personality and style.
Crilly & Wardell are also responsible for the rollout of the new brand across all consumer touchpoint.
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