HoistechThe lifting specialists.
Over a forty year period Chain & Rope Suppliers, evolved from specialist suppliers of lifting equipment to become Ireland’s leading authority on lifting safety and management. To reflect this growth, the capabilities of two sister companies (Chain & Rope and Hoistech) were merged to form a single, stronger business under the Hoistech name. The new Hoistech brand identity was developed to better show the strong bond they form with their customers as theye watch vigilantly over them, keeping them safe as they work.
Our brief was to develop an iconic, energetic identity and immersive brand that demans attention, and utilises semiotics – the science of symbols, or how colors, shapes and text affect human brains.
Once the name ‘Hoistech’ had been selected, central to the project brief was nailing a visual identity that could effectively display the three pillars of the business; Safety, Innovation and Efficiency.
We created a versatile design system, utilising bold colour, shape and graphic language that enables clear distinction across the wide range of brand application. The identity has been designed to work effectively in both print and digital environments without the need for any adaptations.
The result is a modern, bold and dynamic new brand that translates seamlessly across their digital, print and environmental applications – while remaining visually distinctive and unique.
Truly ‘the lifting specialists‘!
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