Inis Hair

Inis Haircare

Fragrances of Ireland has spent over 40 years crafting perfumes and personal care products drawn from the nature, beauty and magic of Ireland. Their celebrated Inis the Energy of the Sea range spans perfumes, skincare, shower gels, candles and diffusers – all rooted in the restorative power of the North Atlantic, with skin-loving ingredients like seaweed extracts and sea minerals that soothe, hydrate and rejuvenate.

The natural next step in that journey was hair care. Working with Fragrances of Ireland on this exciting new chapter, we were commissioned to create the branding and packaging for their debut hair range: a shampoo, conditioner and sea salt spray.

The brief was both clear and beautifully open – develop a look that felt unmistakably, undeniably Inis. That meant carrying the brand’s signature ocean palette and fluid, organic sensibility into a fresh context, while giving the hair range its own confident identity on shelf. The result is packaging that speaks the Inis language fluently: clean, considered and alive with that distinctive coastal spirit that has made the brand a favourite at home and abroad.

A new wave – in every sense.